The top 5 mistakes I’ve made in my self-publishing journey (and what they’ve taught me)

Fantastic, accelerated learning experiences


What are the times you’ve learned most? Probably the times you’ve made most mistakes, I would guess. Yet at the time you probably felt bad about making these mistakes, only to realise later how you benefitted from them. I, on the other hand, like to think of these not as mistakes, but fantastic, accelerated learning experiences. Since I started this self-publishing journey I have had many ‘fantastic, accelerated learning experiences’ (and my first book won’t even be published for just over a month)!

“Get it wrong quickly”

I used to work with someone who regularly said, “Get it wrong quickly”, when discussing some new task we needed to complete. This was their way of saying “just [expletive deleted] do it”. However, there is some wisdom in this advice if you apply it to activities or decisions that are not life or death or which do not have the potential to ruin you financially (and, to be fair, the activities to which this advice related were not in either of those two camps). Often having a crack at something and getting it wrong is the fastest way to learn how to do it. For your own enlightenment I share below perhaps my most fundamental mistakes / ‘fantastic, accelerated learning experiences’ to date.

My top 5 mistakes

1. Diving into action without a plan

I realise that for many people planning is probably even less preferable than having a tooth pulled, but it really can save quite a bit of wasted effort and heartache. I’ve dived into a few things related to setting myself up as an ‘independent author’ without really planning them (just in case you are worried, this doesn’t include the books themselves). The most obvious thing I failed to plan was my website, or should I say, my previous website, now firmly deleted from the WordPress universe.  You may well argue, though, that this current website too could benefit from a bit more planning (if so, please let me know your thoughts on my contact page here!). Anyway, having decided I needed a website, the first thing I did was go onto and start bashing about and setting one up. I hadn’t really planned what was going to be in it and how it might look. After a few hours of said ‘bashing about’, I decided I just needed to take the proverbial axe to the website and just canned it completely. I then spent about 30 minutes one evening brainstorming this one and then set it up in about another 30 minutes a few days later. A lot less elapsed time and effort for a much better outcome.

2. Too much time researching, not enough doing

Jeremy had been researching the correct usage of ‘hashtags’ for 8 weeks now

Obviously there are lots of moving parts to this ‘self-publishing’ and ‘independent author’ thing and I am still getting to grips with it. That is not an excuse, though, for spending whole days doing ‘internet research’ into it. I realised very quickly I was using research as a proxy for action. If you are buying a house, choosing your child’s school or looking for a job (pretty big life choices) then days of research is fine and probably to be recommended. If you are thinking about how to set up a Twitter account and how to use it, days of research may not be very worthwhile (I know this now).  I’ve since realised that the amount of time researching should be proportionate to the importance and complexity of the decision or action that will follow it.

3. Believing ‘time out’ is wasted time

Have you ever had an epiphany in the shower or suddenly worked out what to do about that delicate situation at work while walking the dog? If you are anything like me, you often do your best and most creative thinking away from your desk or normal work environment. Although I probably knew this somewhere at the back of my mind, I would often force myself to forego anything more than a 5 minute break and any form of prolonged relaxation because I thought this was wasted time and I couldn’t justify it. However, a little like taking a few minutes to plan before starting something, time away from your main work is an investment that will save you time in the future. If nothing else, it will mean you are more productive in the hours that you are working, and in all likelihood it will also mean you come to that work with many more ideas.

4. Not treating writing like any other job

If you’ve read my previous posts, you will be aware that I am hoping to be able to make some form of living from writing. Something you make a living from is also known as a job (just in case you were wondering). However, I was not treating writing as a job. If you want to do something professionally, you have to approach it professionally. Jeff Goins, a great writer and blogger (go check him out if you haven’t), talks about the importance of ‘turning up’, i.e. you have to put in a day’s work and take writing seriously if you are going to get anything out of it (I paraphrase. Jeff puts it better me than me on his own site). So I now schedule writing and things related to it just as if it were a crucial meeting at work.

5. Editing as I write

Do you spend ages at work writing and re-writing the same sentence of the same email, thinking of just the right way to phrase it, instead of just writing the email? You can’t see the wood for the trees. I’ve done it myself many times and have caught myself doing it quite often while writing my first two books. This is, in effect, multi-tasking (something which we men, of course, are not meant to be able to do and something which I certainly cannot do) as writing and editing are two very different skills. I’ve now learned to turn off what many other writers call the ‘internal editor’ as I write. That is to say, when I’m writing, I’m just writing. I then worry about editing and finessing the words later. This is definitely more time-efficient and leads to a more cohesive piece overall.

Have you committed any of the mistakes above yourself? Or do you have further advice to add? Please let me know by leaving a comment. If you’ve enjoyed this post and found it useful, please do share it with your friends through Facebook, Twitter, Google+ or any other networks you use (you’ll find shortcut buttons for doing so below).

Want to find out more?

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You can find out about the two books on which I am currently working here. I hope to publish the first of these in Spring 2016.

What is an independent author and why am I doing this?

You may have seen me using the term ‘independent author’ on this site or elsewhere and wondered what that’s all about. You also may have wondered why on earth I am trying to become one (I do sometimes myself). This week I will be looking at both those questions and doing my best to answer them.

What is an independent author?

Ernest Hemingway – definitely not an ‘independent author’
What do you think of when you hear the word ‘author’? Probably some incredibly arty type with their mind on higher things. Someone who is a ‘creative’ and doesn’t deal with petty everyday things like work and business. Such authors still do exist, but their numbers are dwindling. Even traditionally published authors with a publishing house behind them are increasingly having to get involved with the ‘business’ side of writing, in particular marketing their books, as advances and publicity budgets fall. Independent authors actively embrace this business side of writing, rather than seeing it as a necessary evil. They self-publish their work (managing all the elements of getting the book to market), they market their work, they deal with the distributors of their work (and this isn’t just Amazon). This doesn’t mean they do it all themselves. In that sense ’self-publishing’ is a misnomer. I, for example, have commissioned an editor, book cover design and illustrations for my first book (more on these in a later post). It probably sounds a lot of hassle. So, why am I doing it?

Why have I decided to become an ‘independent author’?

I already had the idea for my first book and had begun to draft it (almost idly without a clear view of what I’d ‘do’ with it) before I heard about self-publishing and independent authors. Once I’d heard about this route, I made a clear decision to pursue it. Perhaps unusually I hadn’t even bothered to approach an agent, let alone a publishing house. I decided I would go the ‘independent’ route without trying these traditional paths first. I imagine this is a decision which will become increasingly more common and self-publishing will move from being the last resort for those who were unable to secure a contract to an attractive and equal alternative. In fact,  many advocates of self-publishing point to the fact that royalties for the self-published author are much higher than with traditional publishing as the publishing house isn’t taking its cut to cover its investment. While true, for me this is not a compelling reason to be an independent author as the flip side is you do not have the machinery of the publishing house behind you to sell your books (even if many are saying this isn’t what it once was). If that isn’t the reason, why have I taken this decision then?


  1. Greater control – I want to have control over my work and my rights to it – a traditional publishing route almost certainly would reduce that.
  2. Speed to market – I want to get my work and my message out without the hassle of taking years to find an agent and publisher (if I ever did found one, that is – even J.K. Rowling struggled to find a publisher!).
  3. Use my business skills – I have many years experience as a management consultant and want to use these skills to build my own business based on what I enjoy.
  4. Not dependent on marketing’s whims – I am aware of many authors whose book ideas have been accepted by a publisher before being rejected by the marketing department.
  5. No regrets – I will definitely regret it if I don’t give it a go.

If you have any thoughts yourself on the above please leave me a comment below. You can sign up for email notifications here, follow me on Twitter (@BarfordFitzG) or ‘like’ my Facebook page to keep up with what I am doing and any future posts.

You can find out about the two books on which I am currently working here. I hope to publish the first of these in Spring 2016.

Five key things I’ve learned trying to forge a new career

Inspiring dreams and doom-mongering fear

Have you ever considered making some kind of big change in your life, but felt too afraid to take the plunge? Have you imagined yourself taking that plunge and what it could do for you and felt pretty awesome about the whole thing? Have you then found yourself worrying about what could go wrong or what your partner / friends / sister’s cat (delete as applicable) might think?

In that case I can tell you two things – you’re human and you’re not massively different to me.

Do you feel a bit like this guy when contemplating a big change?

I have oscillated many times between a sense of overwhelming inspiration and doom-mongering fear whenever I’ve thought about trying a new career path. For many years, the doom-mongering fear won hands-down. No contest. In my last year at university I thought ‘I need a job’ (you may also remember a panicked trip of your own to the careers office). I never really considered what I wanted from said ‘job’ and didn’t realise (or wanted to ignore the fact) that ‘a job’ (in whatever shape it came) would be the thing I would spend most of the rest of my life doing.

So, I left university and tried a number of different jobs which taught me a lot, but none of which inspired me for very long. What I was really missing, I soon realised (well, after about 8 or 9 years), was a sense of creativity. Until now, though, I was too nervous to try something different and, potentially, risky to satisfy this desire for a sense of creativity.

Becoming a writer

This is probably what you’re thinking when you think ‘writer’

I’ve now finally decided to put the doom-mongering fear aside (though he likes to make a little cameo now and again) and try to become a writer. Surely, you say, to become a writer all you need to do is pick up a pen (or tablet or smartphone) or turn on your computer and get going? That’s the bit I’d been missing (a pretty crucial part of becoming a writer it would seem). Instead I’d just been thinking about it.

That is until one day when it struck me: the only person who decides if I’m a writer is me. I would simply have to write something, firstly, to be a writer. Secondly, I would have to call myself a writer. And that’s it. Obviously, many of us assume, as I think I had previously, that ‘writer’ means someone who has sold lots of books and is a celebrity of minor or major standing in their own right. That is a ’successful writer’, but being a ‘writer’ only really requires those first two things: write something and call yourself a writer.

So, anyway, I started writing and telling some people, but only a few as I was slightly nervous about doing this, that I was an aspiring writer (I always added the term ‘aspiring’ as if I aspired to write, but I hadn’t got round to it, which I guess, until recently, was true). Then I heard about ‘independent authors’ and self-publishing and thought that this might be the right path for me. I will explain a bit more about what these two things entail in a future post. Suffice to say, for now, that I am on the brink (in the next few months) of self-publishing my first two books for ‘middle grades’ children (approximately 8 to 12 years-old). So, what have I learned from the first few months of this journey?

5 things I’ve learned from trying my new path

This guy is waiting to pounce. I just know he is.
  1. No one’s going to tell you off – This is something I regularly have to remind myself before I write something or give it to someone to review (this blog post included to be honest with you). I get this odd feeling that I’ve done something wrong like a little boy who’s just been called to the headteacher’s office (obviously I was never called to the headteacher’s office myself…that much). I think people will be angry or disappointed (not sure who these people are or why they might be angry, but I couldn’t bear to disappoint these imagined people). I have learned that it is highly unlikely that people will be angry or disappointed (unless you’ve committed a crime or written something pretty unpleasant about them) and people are normally more supportive than you think they’ll be.
  2. You need to know what you want and WHY – Identifying a vision of what you want and why you want it makes it easier to navigate the times of doubt and difficulty. This is because you know what’s at stake if you don’t do it. Doing this myself has also given me the confidence to know that any setbacks I’ve encountered aren’t fatal to achieving my vision – you just need to find a different route.
  3. It doesn’t matter what others think (they probably don’t think it anyway) – We all suffer self-doubt based on our perception of what others think of us (my friend the ‘doom-mongering fear’) and, sadly, often this leads to inaction. The truth is that other people are not thinking of you the vast majority of the time: they are thinking of themselves. As Eleanor Roosevelt once put it, “You wouldn’t worry so much about what others think of you if you realized how seldom they do”.
  4. halloween-990776__180
    Have I really spent 6 hours watching QVC?

    We decide how we use our time – We often tell ourselves we don’t have time, whether it’s to call that friend, take a short break away or even write a book. The truth is, we choose not to make time. This is perfectly acceptable as long as we’re making that decision on an informed and sound basis. The truth is, I’m not sure that I was making those decisions on an informed and sound basis in the past. Instead I was spending quite a bit of time doing things I didn’t like or things I’d drifted into without thinking. Being more intentional about how I use my time now has meant I am using more of my time for the things I find fulfilling (you will always still have to do some things you don’t like, of course).

  5.  If you don’t define happiness someone else will do it for you – We don’t define happiness. We let society define it for us. Few people stop and identify what happiness is for them, but instead fall into patterns determined by what they see in the media, on adverts or by what they think others think they should do (I’ve definitely been guilty of this). Then they stop after a number of years and wonder why they are unhappy.

And a sixth bonus learning (just thought of it as I was writing this):

  1. The journey is as important as the destination – We shouldn’t be too impatient to arrive at the goals we’ve set ourselves and the aspirations we want to achieve. Instead, we should appreciate and enjoy the journey – it is as much a part of our lives as the fleeting moments of ‘arrival’. This is something I need to remind myself of regularly as I go down this new route I’ve chosen.

This particular journey into writing and self-publishing is still new and I’m very much at the beginning. It may not work and I will no doubt make more mistakes. But I’m glad I’m doing it and I look forward to sharing with you more thoughts on my journey.

Have you tried a big change in your life or are you thinking about it? If you have any thoughts yourself on the above please leave me a comment below. You can sign up for email notifications here, follow me on Twitter (@BarfordFitzG) or ‘like’ my Facebook page to keep up with what I am doing and any future posts.

You can find out about the two books on which I am currently working here. I hope to publish the first of these in Spring 2016.

Image credits:

Cliff Image – Patrick Pilz,

Oscar Wilde, angry man and ghoulish face –